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Marketing

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Content What is marketing?Consumer behavior: everything about the customerPossible marketing strategiesThe SWOT analysisPerform a thorough market researchCreate a substantiated marketing planDetermine a realistic marketing budgetThe marketing mix: from product and price to packaging and promotionServices marketing and e-marketingCustomer Relationship ManagementPresenting and advertising onlineStarting as an independent marketer Competences Perform SWOT analysis and in-depth market researchSet up, roll out and assess a professional marketing strategySet up successful marketing campaigns and use appropriate marketing techniques.

279,00 €

Beschrijving

Content
What is marketing?
Consumer behavior: everything about the customer
Possible marketing strategies
The SWOT analysis
Perform a thorough market research
Create a substantiated marketing plan
Determine a realistic marketing budget
The marketing mix: from product and price to packaging and promotion
Services marketing and e-marketing
Customer Relationship Management
Presenting and advertising online
Starting as an independent marketer
Competences
Perform SWOT analysis and in-depth market research
Set up, roll out and assess a professional marketing strategy
Set up successful marketing campaigns and use appropriate marketing techniques

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