Do you want a lucrative business career that also scratches your creative itch? Do you want to feel passionate about your work and go home fulfilled at the end of the day? Finally, do you want a big paycheck to go with all that?
?Marketing is really just about sharing your passion.? ? Michael HyattYou?re fascinated by the fun side of business. You have an analytical mind, but you?re also no stranger to creative tendencies. And you want to get the best of both worlds.
Welcome to our Marketing course!
This course uses a proven method of combining Marketing theory with practical exercises. You?ll meet your teacher, a proven Marketing expert, and you?ll have the chance to learn from their expertise.
You?ll uncover the Four P-s of Marketing and find out what consumers want. You?ll delve into the customer?s mindset and learn about developing, launching and delivering a successful product.
You?ll gain an understanding of branding ? why it?s important and the psychology behind it. You?ll learn about identifying your ideal customer and targeting your market.
We?ll also teach you what makes Online Marketing different. You?ll discover its benefits and learn to use digital marketing tools.
You?ll learn everything a successful Marketing expert needs to navigate the modern job market. Of course, we?ll also teach you how to start and grow your own business.
Once you graduate successfully, you?ll get a diploma to back up your newly gained professional expertise. You can add that to your CV and use it to secure a job you like ? or you can use the skills you?ve developed to bring clients and profits to your own company.
Who is this course best suited for?Aspiring Marketing experts
Creative types looking for a lucrative business career
Analytical types looking to express their creativity
Marketers looking to improve
Anyone trying to start their own company or increase its profits/customer base
You can have a career that?s a blend of creativity and analytics. You can follow your dreams and build a lucrative, exciting career by playing to your strengths. Discover your passion ? sign up for Marketing now!
What is marketing?
Consumer behavior: everything about the customer
Possible marketing strategies
The SWOT analysis
Perform a thorough market research
Create a substantiated marketing plan
Determine a realistic marketing budget
The marketing mix: from product and price to packaging and promotion
Services marketing and e-marketing
Customer Relationship Management
Presenting and advertising online
Starting as an independent marketer
Perform SWOT analysis and in-depth market research
Set up, roll out and assess a professional marketing strategy
Set up successful marketing campaigns and use appropriate marketing techniques